VitaCare is launching a new line of Chia Mint products for consumers with sensitivity issues. Its new vitamin-infused, whitening toothpaste and extra-soft toothbrush were created for sensitive teeth. This summer, the brand will kick off its Give Back to Autism campaign by selecting its first program to support.

VitaCare’s products are infused with its “Vita-Boost Complex,” which delivers a blend of vitamins A, C, D, E and Calcium. The products also contain plaque-fighting cranberry extract; cavity preventing Xylitol, which is a natural sweetener derived from Birch Trees; and soothing Aloe Vera to help moisturize dry mouths.

VitaCare products are made with natural ingredients, without the chemical-based ingredients traditionally used in oral care lines. Its products are gluten-free and fluoride-free. The natural oral care brand was established in 2011.